For that stuff FinalCut Pro X + Lumberjack, or Avid are probably the best options for now. If you're doing long form, context management and meta data become a big deal. I don't have any experience with HitFilm but a bunch of YouTube narrative shows (not vlogs) are done with HitFilm. If you're doing a VFX heavy ad, Nuke Studio is a great option, plan your time right and rent it for that time +1 month for post delivery changes. That's how you learn the tool so you can join a production where they have a license server. Nuke Studio is free for the non commercial version. The price it got afterwards chased me away though. When Hiero came out I used that as an editor even and it was just a conform tool. If something works for you, it doesn't matter what it says on the package. It's not exactly rare that ads are edited on it. Maybe because Scratch has a fairly capable editor.
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